Joie de Vivre, which manages the largest collection of boutique hotels in California and an assortment of restaurants and spas, will raise the standards of customer service by implementing Merchant Link’s tokenization solution to protect the credit card data of its guests across 27 of its locations.  Merchant Link is a leading provider of cloud-based payment gateway and data security solutions.

Joie de Vivre offers one of the most unique collections of lifestyle hotels and continues to expand on its fresh and inventive properties.  Merchant Link will deploy its hosted, card-based tokenization solution across the Joie de Vivre enterprise, including the hotel property management systems and the spa point-of-sale systems, ensuring that every transaction is tokenized and there is an extra layer of protection that will protect Joie de Vivre’s brand.

“We pride ourselves on being innovative and offering exceptional hospitality services and products to our customers,” said Michael Stano, Joie de Vivre’s vice president of technology. “Our commitment to excellence extends even further by offering safe and secure financial transactions for our customers so they can enjoy their experience without worrying about the safety of their payment information.  And we have the peace of mind knowing that sensitive data doesn’t live on our network.”

Joie de Vivre, a long time customer of Merchant Link, will utilize TransactionVault™, a tokenization technology that removes customer card data from merchants’ systems where it is most at risk of being compromised by hackers. By tokenizing every transaction throughout the entire hotel experience from check-in to purchases at the gift shop and more, Joie de Vivre can remove payment data from all points in the payment process.  This valuable data will instead be stored in Merchant Link’s secure, hosted “vault,” and therefore effectively lowering the cost and effort of attaining and maintaining PCI compliance.

“The lodging industry is quickly realizing the importance of tokenization to secure sensitive data,” said Dan Lane, President and CEO of Merchant Link.  “We have served Joie de Vivre’s payment transaction needs since 2007, and we continue to work with them as they address the complexities of payment transactions.”

About Joie de Vivre Hotels

Joie de Vivre Hotels ( www.jdvhotels.com ) embarked on its mission to “create joy” for guests and employees in 1987, when Chip Conley founded the innovative hospitality company in San Francisco. Each one of Joie de Vivre’s more than 30 hotels is an original concept designed to reflect the local community and engage the five senses so that guests enjoy authentic, memorable experiences. Today Joie de Vivre manages the largest collection of boutique hotels and resorts in California and is expanding outside the state with openings in Scottsdale, Arizona this fall and Chicago in early 2012.

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