Is a cashless society worth the investment for merchants?
October 12, 2011 | 1 Comments | Featured
If you’re like me, you spend time during your daily commute at the local Starbucks, standing in line, waiting for your caffeine fix. As you eagerly await your turn in line, reciting your order repeatedly in your mind to ensure you don’t mess it up, you see individuals approach the register and pay for their cappuccinos, coffees, espressos and other concoctions with…their cellphones?
The scenario of a barista scanning their mobile device and account information being transferred through a point-of-sale system raises some red flags in the minds of consumers. Yet studies by credit card giants, such as MasterCard, show that customers aren’t so adverse to the increased adoption of mobile payments.
In fact, results of a recent study they conducted showed that 62 percent of Americans with cell phones would welcome paying for purchases with a mobile device. It really becomes a psychology issue rather than a pure technology issue. Does the convenience of the purchase outweigh the security concerns in their minds?
With that in mind, younger generations are more likely to embrace mobile payments and feel more comfortable without a wallet than without a mobile device. That could mean that mobile payments and a society without cash are clearly around the corner. Right?
Well, not completely. The customer is only one half of the equation for mobile payment adoption. The other half is the merchant, and right now, merchants are simply not seeing the potential return on their mobile payment investment. That’s because the switch to mobile payments involves much more than just training your staff to add “cell phone” to the list of ways customers can cover their tab.
To embrace mobile payments, a merchant’s point of sale, payment processing, and device management systems need to be overhauled. Most importantly, additional security concerns need to be addressed.
With advanced tokenization and encryption solutions being embraced by merchants, the customer’s invaluable credit card information can be protected from the time of the card swipe through the rest of the transaction lifecycle.
Most of us in the industry understand that the movement to secure mobile payments is only in the beginning stages and that solutions are in development to secure these types of transactions in the future. However, until merchants see enough benefit in embracing mobile devices as forms of payment to cover their investment in upgrades to their point of sale, payment processing and security systems, a cashless society could remain simply a pipedream.






