Could Data Breach Bill Cause “Notice Fatigue?”
September 28, 2011 | No Comments | Encryption, Tokenization
By Beth McGarrity
There is a new bill in the U.S. Senate that is aimed at protecting a citizen’s privacy and information when a security breach occurs. In the last few weeks, the Personal Data Protection and Breach Accountability Act of 2011 was introduced, with sponsors of the bill, saying that many of the recent security breaches have been preventable.
But the National Retail Federation has another view. David French of NRF said that the bill is far too broad and instead of achieving protection of consumer information, the bill would have a negative impact, resulting in “notice fatigue.”
Now, this is interesting, because NRF is an avid supporter of protecting notification when identity theft occurs, yet feels that standards must be met before a notification is sent out. If consumers are receiving notices for every incident, regardless of severity, they will eventually begin to ignore the notification and potentially not take the appropriate steps when the risk level is high.
We are all for notification to consumers when there is a risk involved and agree that notification fatigue could be an issue. But the real issue that we believe needs to be addressed is how the sensitive information is being stored on a merchant’s system.
Ultimately, this becomes a security issue and storing personal identifiable information about consumers on a network that doesn’t have the proper security controls, is a major risk. If you are going to take the risk, you must take an aggressive approach to security and you must test and monitor your approach regularly.
An incident may still occur, but you are less likely to have to notify your customers of a security incident if you are thinking about security as an integrated process within your business.






